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Strawberry Crunch Cake

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Buttery Golden Oreo crumbs, sweet strawberry, and fluffy vanilla buttercream come together in this strawberry crunch cake, my from-scratch cake version of the Good Humor strawberry shortcake ice cream bar. Three layers of strawberry cake (no boxed mix) are filled and frosted with classic vanilla buttercream, pressed with baked strawberry crunch, and finished with whipped cream swirls and fresh strawberries. It’s a showstopper for birthdays, summer parties, and Valentine’s Day.

A note about the color: When I created this recipe, regular strawberry Jell-O was colored with red dye, and that’s where the pink in my photos comes from. No food coloring or special ingredients. Recently, gelatin brands have started switching to natural, dye-free colors, which bake up golden instead of pink. Check the ingredient list on your box for Red 40, and see the ingredient notes below for how to get a pink cake.

three slices of strawberry cake with fresh strawberries on white plates with forks

In This Post

Why Make Strawberry Crunch Cake?

Strawberry crunch cake is a delicious dessert that many people enjoy for its sweet and tangy flavor, as well as its crunchy texture. Here are some reasons why you might want to make this cake:

  • It’s completely from scratch. No box mix here. Strawberry gelatin goes right into the batter for strawberry flavor and a moist, tender crumb, so you don’t need fresh berries in season.
  • The crunch is the best part. Crushed Golden Oreos, strawberry gelatin, and melted butter bake for just 8 minutes into a crisp, sweet coating that tastes like the outside of the ice cream bar. The batch makes extra, so you’ll have some for snacking or topping ice cream.
  • It’s made for celebrations. Readers have made it for birthdays, and it’s a natural fit for summer parties and Valentine’s Day with fresh strawberries on top.
  • You can make it ahead. Bake the layers up to 2 days ahead (or freeze them for 2 months), and make the buttercream up to a week in advance, so assembly day is just frosting and decorating.
  • It adapts to other pans. It works as 24 to 30 cupcakes or, with 1.5x the recipe, as a bundt cake. See the notes below for times.

Whether you’re serving it at a party or enjoying it with your family, it’s a dessert that everyone will love!

Ingredients Notes

top view of strawberry crunch cake ingredients on marble table
Ingredients for strawberry crunch cake

You’ll find the full ingredient list and amounts in the recipe card below.

Strawberry gelatin (Jell-O): Use a 3-ounce (85 g) box of strawberry-flavored gelatin mix, not unflavored gelatin like Knox. You’ll need two boxes: one for the cake batter and one for the crunch. The gelatin is what gives this from-scratch cake its strawberry flavor, so there’s no fruit in the batter.

Heads up about the color! When I developed this recipe, the standard strawberry Jell-O on every grocery shelf contained red dye (Red 40), and that alone turned my cake and crunch pink. I didn’t add any food coloring. Food companies have recently begun replacing synthetic dyes with natural colors, and those fade in the oven, so the same recipe may now bake up golden. The flavor won’t change.

How to tell which kind you have: Check the ingredient list on the box, not the front label. If you see Red 40, your cake will bake up pink. If the color comes from something like beet juice, vegetable juice, or fruit juice, it’s dye-free, and your cake will be golden unless you add gel food coloring.

For a pink cake with dye-free gelatin: Add a few drops of pink or red gel food coloring with the sugar and gelatin. Mix the batter a shade deeper than you want, since the color softens as it bakes. I haven’t tested this recipe with dye-free gelatin.

Vegetable oil: I use oil for a moist, tender cake. You can swap in melted butter, but the layers will be denser.

Eggs and milk: Bring them to room temperature before you start so the batter mixes smoothly and evenly.

Golden Oreos: These are for the crunch. Crush them into small crumbles, but not to a fine powder, so the coating keeps its texture.

Powdered sugar: Sift it before adding it to the buttercream, or the frosting may turn out lumpy.

    These ingredients work together to create a delicious and moist strawberry crunch cake with a balanced flavor and a light, fluffy texture.

    Method of Making the Cake

    For complete instructions, please see recipe card below.

    In the bowl of a standing mixer, combine the vegetable oil, eggs, and vanilla extract. Beat the mixture on medium speed until it becomes smooth and well combined.

    Add the sugar and strawberry gelatin to the mixer bowl. Mix again until all the ingredients are thoroughly combined.

    eggs, oil and vanilla in mixing bowl
    adding jello and sugar to wet ingredients in mixing bowl

    Gradually add the dry flour mixture to the mixer, adding it in four increments. Mix each addition until just combined before adding more.

    In a separate bowl, measure out the milk. Add it to the mixer in three increments, alternating between the milk and flour mixture. Begin and end with the flour mixture. Mix until just combined after each addition.

    adding flour to bowl for cake
    Adding milk to strawberry cake batter in bowl

    To bake the cakes, divide the batter equally among the three prepared pans. If you’re using a scale, aim for approximately 483 grams of batter per pan to ensure even layers.

    three pans of strawberry cake batter
    adding buttercream filling to layer of strawberry cake

    Ensure that the cakes are thoroughly cooled before proceeding with frosting. Cooling them completely will prevent the frosting from melting and sliding off the cakes.

    To Make the Crunch and Decorate the Cake

    Preheat the oven to 350°F. Crush Golden Oreos into small crumbles using a food processor or by pounding them in a plastic bag with a mallet or rolling pin.

    golden oreos, strawberry jello powder, and melted butter in bowls
    ingredients for strawberry crunch

    In a medium bowl, combine the crumbled Oreos with strawberry Jell-O powder and melted butter, gently mixing them together.

    Spread the mixture onto a greased baking sheet or line it with parchment paper or a silicone mat, then bake for 8 minutes at 350°F. Once baked, remove from the oven and allow the mixture to cool.

    strawberry jello with smashed golden oreos and melted butter in glass bowl

    Decorate top and sides of cake with completely cooled strawberry crunch. Add whipped cream and fresh strawberries to top of the cake.

    Enjoy!

    adding strawberry crunch to top of frosted cake
    decorated strawberry crunch cake on white cake stand

    Tips for Making Layer Cakes

    • Make sure your ingredients are at room temperature before starting.
    • Use high-quality ingredients, especially for the flour, sugar, and butter.
    • Measure your ingredients carefully, either by weight or using measuring cups and spoons.
    • Use cake pans that are the same size and shape for even baking.
    • Line the bottom of your cake pans with parchment paper to prevent sticking.
    • Grease the sides of the cake pans and dust them with flour to prevent the cake from sticking.
    • Don’t overfill the cake pans with batter – they should be no more than two-thirds full.
    • Bake the cake layers in the center of the oven for even baking.
    • Allow the cake layers to cool completely before frosting and assembling the cake.
    • Use a serrated knife to level the cake layers if needed and place a dollop of frosting between each layer to hold them in place.

    Serving Ideas

    Strawberry crunch cake can be served with a variety of accompaniments such as:

    • A scoop of vanilla ice cream
    • Some fresh sliced strawberries
    • A few dollops of fresh whipped cream.

    A warm cup of coffee or tea (or iced)or a tall glass of cold milk (any variety!) can also be a great complement to the cake.

    Storage and Make Ahead

    For the cake:

    Once the cake layers have cooled completely, you can store them to use later or assemble the cake right away. To store the cake layers, wrap them individually in plastic wrap and place them in an airtight container. Alternatively, you can place them in a freezer-safe bag and seal it tightly. Store the cake layers at room temperature for up to 2 days, or in the freezer for up to 2 months.

    If you want to make the cake layers ahead of time, you can bake and cool them in advance. Once cooled, wrap each layer tightly in plastic wrap and place them in the freezer. When you’re ready to use them, allow the cake layers to thaw at room temperature or in the refrigerator before assembling and frosting the cake.

    For the Buttercream:

    If you have leftover buttercream or want to make it ahead of time, it can be stored in an airtight container in the refrigerator for up to 1 week. Before using it, allow the buttercream to come to room temperature and give it a good stir or re-whip it with an electric mixer to restore its smooth consistency.

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    Recipe

    📖 Recipe

    strawberry crunch cake on white cake pedestal with slice being removed

    Strawberry Crunch Cake

    Make your dessert dreams come true with this amazing strawberry crunch cake inspired by Good Humor strawberry shortcake ice cream bars!
     
    5 from 7 votes
    ⭐️ Save Your Favorite Recipes ⭐️

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    Prep Time 20 minutes
    Cook Time 30 minutes
    Total Time 50 minutes
    Course Dessert
    Cuisine American
    Servings 16
    Calories 677 kcal

    Equipment

    • 3 8-inch round cake pans
    • parchment paper to line pans
    • standing mixer or hand mixer

    Ingredients
     

    For the cake:

    • 3 cups all-purpose flour
    • 1 tablespoon baking powder
    • 1/2 teaspoon salt
    • 1 tablespoon vanilla
    • 3/4 cup vegetable oil can use more butter but cake will be more dense
    • 4 eggs
    • 1 3/4 cup sugar
    • 1 package strawberry gelatin (85 g) see NOTE 1
    • 1 1/2 cup milk

    For the Frosting (makes ~6 to 7 cups of frosting) (see NOTE 2)

    • 1.5 cup butter room temperature
    • 1/2 teaspoon salt
    • 1.5 pound powdered sugar
    • 1.5 tablespoon vanilla extract
    • 6 tablespoons heavy cream or milk or more for desired consistency

    For the Strawberry Crunch (makes ~3 cups; only 1 cup needed) (see NOTE 3)

    • 24 Golden Oreos
    • 1 package Strawberry gelatin (3 oz/85 g)
    • 4 tbsp butter melted

    For the Assembly and Serving (optional)

    • 8 fresh strawberries for decorating top (optional)
    • whipped cream for decorating top (optional)

    Instructions
     

    For the Cake Batter:

    • Preheat the oven to 350 degrees
    • Prepare three 8-inch cake pans by buttering, flouring and lining with parchment paper.
    • Combine the dry ingredients (flour, baking powder and salt) into a medium bowl and set aside
    • In the bowl of a standing mixer, combine oil, eggs, and extract and beat on medium speed until smooth.
    • Add sugar and gelatin and mix until combined.
    • With the mixer on low speed, add the flour mixture in 4 additions, alternating with the milk in 3 additions, beginning and ending with the flour mixture (flour → milk → flour → milk → flour → milk → flour). Mix just until combined after each addition, scraping the bowl as needed. Do not overmix.

    To Bake the Cakes

    • Pour one third of the batter into each of the three prepared pans. You will have a total of about 1450 grams of batter so there should be ~483 grams per pan if you are using a scale (not necessary but helps get the layers even).
    • Place the cake pans in the center of the preheated oven. Bake for about 30 minutes or until a cake tester comes out clean and edges pull slightly away from cake pan.
    • Begin to test with a toothpick after 20 minutes. Do NOT open oven before 20 minutes or your cake may fall.
    • Cool cakes for 10 to 15 minutes, and then remove and place them on wire rack to continue cooling. Carefully run a butter knife around the edge of the cake before removing.
    • Continue cooling thoroughly on the countertop. Make sure the cakes are completely cooled before frosting.

    For the Buttercream Frosting

    • Combine room temperature butter and salt in the bowl of a standing mixer and beat until fluffy; After a few minutes, make sure to scrape the sides, bottom and beater before you continue beating.
    • Slowly add the powdered sugar using a sifter in about 3 or 4 portions. Begin by beating slowly and then increase the speed gradually each time you add more powdered sugar. Please note that if you don't sift the powdered sugar, your frosting may be a bit lumpy.
    • Add vanilla and gradually add the cream and beat well. You may need more or less cream depending on your desired consistency. It helps to take a bit and spread on your cake layer to test the ease of spreading.

    To Make the Strawberry Crunch

    • Preheat oven to 350°F.
    • Crush Golden Oreos into small crumbles using a food processor or by pounding them in a plastic bag with a mallet or rolling pin.
    • In a medium bowl, combine the crumbled Oreos with strawberry Jell-O powder and melted butter.
    • Mix gently and then spread the mixture onto a greased baking sheet or line it with parchment paper or a silicone mat.
    • Bake for 8 minutes at 350°F.
    • Remove from the oven and let cool.

    For the Cake Assembly

    • Level the cake layers if necessary.
    • Place the first cake layer on a serving plate or cake turntable.
    • Spread a generous amount of buttercream frosting evenly over the top of the first layer and add the second cake layer on top and repeat the process, spreading buttercream frosting evenly.
    • Finally, place the third cake layer on top and apply a thin layer of buttercream frosting, known as a crumb coat, to the entire cake to seal in crumbs.
    • Chill the cake in the refrigerator for about 15-20 minutes to set the crumb coat.
    • Remove the cake from the refrigerator and apply a final layer of buttercream frosting, smoothing it evenly over the top and sides of the cake.
    • Gently press strawberry crunch onto the sides and top of the cake, creating a textured coating.
    • Arrange fresh strawberries around the top of the cake, placing them on top of whipped cream swirls along the perimeter.

    Notes

    NOTE 1: Check your gelatin for Red 40. My cake was made with regular strawberry Jell-O back when it contained red dye, with no added food coloring. Gelatin brands have recently started switching to dye-free natural colors, which bake up golden. For a pink cake, add a few drops of pink or red gel food coloring with the sugar and gelatin. See the Ingredient Notes above for details.
    NOTE 2: If you like a lot of frosting, make 1.5x the frosting recipe to yield 8 to 9 cups of frosting. 
    NOTE 3: Strawberry crunch makes about 3 cups; about 1 cup needed (may make 1/3 of the recipe) 
     

    Storage and Make Ahead

    For the Assembled Cake

    Cover and refrigerate the cake for up to 4 days. For the best flavor and texture, let it sit at room temperature for 20–30 minutes before serving. If you have extra strawberry crunch topping, store it separately in an airtight container and add it just before serving to maintain its crisp texture.

    For the Cake Layers

    The cake layers can be baked in advance. Once completely cooled, wrap each layer tightly in plastic wrap and store at room temperature for up to 2 days or freeze for up to 2 months. Thaw frozen cake layers overnight in the refrigerator or at room temperature before assembling and frosting.

    For the Buttercream

    Buttercream can be made up to 1 week in advance and stored in an airtight container in the refrigerator. Before using, bring it to room temperature and re-whip with a mixer until smooth and fluffy.

    Nutrition

    Calories: 677kcalCarbohydrates: 90gProtein: 5gFat: 34gSaturated Fat: 15gPolyunsaturated Fat: 7gMonounsaturated Fat: 9gTrans Fat: 1gCholesterol: 98mgSodium: 347mgPotassium: 180mgFiber: 1gSugar: 69gVitamin A: 734IUVitamin C: 4mgCalcium: 83mgIron: 2mg
    Help Us Grow!Your ratings are essential to keep our small business visible. If you loved this recipe, please take a moment to comment and rate this recipe. We really appreciate your support!

    I’d love to hear from you! Questions, tips, and respectful feedback are always welcome! Comments that are abusive, disrespectful, or intended to provoke may not be approved. (Updated 6/25/2026)

    22 Comments

    1. 5 stars
      The flavor was amazing but you clearly have to add food color to get the pink color. I followed this recipe 100% and my cake turned out goldish white. You could of atleast gave us a heads up about the color.

      1. Hi Matt! Thank you so much for letting me know, and I’m glad you loved the flavor! Could you tell me which brand of strawberry gelatin you used? From what I’ve just read, some brands, including the new Jell-O Simply line, have switched from artificial dyes to natural colors, which fade when baked. That’s likely why your cake came out golden instead of pink. I will add information about this change in the recipe and suggest a few drops of gel food coloring if you want that pink color. Thanks for helping me make the recipe better!

    2. What size strawberry jello. You stated 85 grams for the gelatin but no size for the jello. Also will the whipped cream melt?

      1. Hi! Use one standard 3-ounce (85 g) box of strawberry Jell-O for the strawberry crunch as well. I’ll update the recipe to make that clearer!

        As for the whipped cream, it should hold up fine if the cake is kept refrigerated, but since it’s just for decoration, I’d add the whipped cream swirls closer to serving time for the best appearance. The frosting/buttercream itself is much more stable. Hope you enjoy the cake!

    3. Do you add the milk to the wet ingredients or after everything was mixed? It wasn’t addressed in the instructions.

      1. Thanks so much for catching that! The milk is added while alternating with the flour—beginning and ending with the flour (flour, milk, flour, milk, flour, milk, flour). I’ve updated the recipe instructions to make that clearer. I really appreciate you pointing it out!

      1. Hi Nicole, thanks for the question! I added this to the notes section of the recipe card:
        Cover and refrigerate the cake for up to 4 days. For the best flavor and texture, let it sit at room temperature for 20–30 minutes before serving. If you have extra strawberry crunch topping, store it separately in an airtight container and add it just before serving to maintain its crisp texture

    4. 5 stars
      Hi! Love that this recipe is all from scratch, rather than a box mix.
      I’m just wondering if I could add strawberries to my buttercream? Or would that throw it off?

      1. I would use them as a topping instead of incorporating – I’ve found that they don’t add much flavor unless they are mashed and reduced.

      2. If you ever want to add strawberries to a buttercream get freeze dried strawberries!! They work like a charm with flavor and color ☺️ just process them to super fine first

      1. You can substitute a bundt pan for three 8-inch pans since they have similar volume capacities, but you’ll need to make some adjustments. The most important changes are extending the baking time since bundt cakes are thicker (typically 45-60 minutes) and being extra thorough when greasing the pan due to its design. To make sure your recipe has enough batter to properly fill the bundt pan, as it needs about 12 cups for ideal results, I’d suggest making 1.5x times the recipe.

    5. 5 stars
      I made this cake last night for my granddaughter’s birthday and it was amazing! Everyone loved it! Thank you for sharing your recipe and for your quick responses to my questions!

    6. I’m confused about the strawberry gelatin and strawberry jello powder. I looked in the store for strawberry gelatin, but only found unflavored gelatin. Can I use the jello powder in place of the gelatin?

        1. Thank you for your response! Since the crunch makes more than needed, could you layer the crunch on too of the frosting between each cake layer?

      1. Yes, try this for make about 24 to 30 cupcakes: Line a cupcake tin with paper liners and fill each about 2/3 full with batter. Bake at 350°F (175°C) for 18-22 minutes, or until a toothpick inserted into the center comes out clean. Let the cupcakes cool in the tin for 5-10 minutes before transferring to a wire rack to cool completely before frosting and topping with the strawberry crunch. You may also want to consider piping some filling in the centers. Let us know how they turn out!

    7. 5 stars
      I love this cake. It turned out so good. Everybody loved it, but I was wondering if I could put this cake in 3 6” pans And will it be fine

    5 from 7 votes (2 ratings without comment)

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